Allied Health Services came to the Agency not knowing how to merge two large healthcare systems. The solution? Allied Services Integrated Health Systems. Tagline - "Miracles in Rehab, Performed Daily." This positioning statement has become the mission of Allied Services and one of the most synonymous with the leading Rehab Health Center in Northeastern Pennsylvania. All marketing efforts reflect the mission by using a testimonial approach - therapists, nurses and staff who perform miracles daily. The successful campaign has been translated into multiple media outlets - TV, radio, print, digital, collateral, and clinic signage.
Agency: MLB Advertising Client: Allied Health Services
Prudential Financial Services
Prudential Financial used the Agency when they needed help with designing pre-sales kits for their sales force. The challenge was to create concepts and deliverables within a quick turnaround time. In utilizing the pre-sales kits, Prudential was able to add a very personal touch to each presentation, which lead to many new clients. As an additional savings, Prudential was then able to utilize much of the design and information listed in Sales Kits for the sales force with the new client.
VIVE Health and Fitness is an upscale health and fitness center in the Northeast PA region.
They came to the Agency looking for branding and marketing prior to opening. A sophisticated and modern color palette was chosen for their brand and icons were created for their fitness focuses. Color dense marketing pieces created a unique and eye-catching look while still keeping it modern and clean. In working with Vive in their inception stages, we were able to help carry them through their launch, positioning, branding, targeting, and more. The brand has been carried out through many different materials - flyers, postcards, digital ads, clings, membership cards, television, etc.
Agency: MLB Advertising Client: VIVE Health and Fitness Center
VIVE Health and Fitness TV Commercial
Wilkes-Barre Scranton International Airport
With a new Director on Board, the Airport was looking to reach new audiences and rebrand in order to focus on these new audiences and increase travelers. The Agency was able to create a new and updated logo, image, positioning, branding, digital presence, website and more focusing on the new and fresh look. Brnading campaigns and airport service awareness camapigns were able to specifically target new and additional travelers who had not previously used the airport and increase useage and awareness in the community and beyond. Media platforms utilized are digital, web, print, billboards, television, radio and more.
Agency: MLB Advertising Client: Wilkes-Barre Scranton International Airport
Harsco Industrial Patterson-Kelley (PK) is a division of Harsco Corporation (HSC), a leading Fortune 1000 global industrial services and engineered products company with over 200 operating locations in 35 countries around the world.
When partnering with the Agency, the initial challenge was to come up with creative concepts for launching new products. The current medium of using print only was not reaching the new and increasingly younger demographic. The AGency was able to target the younger demographic and keep PK fresh looking and tuned into their ever-changing clientele. A refocus on advertising, design and launch of a new website and adding digital and video components allowed the brand to stay on the forefront of technology while increasing awareness and sales. A few advertising examples showcase three different products in a creative way.
Tom Hesser Dealerships
The initial challenge was to create a campaign that can be run continuously without showcasing price and item. We created the positioning statement, "We're Relationship Driven" which drove our campaign that amplified the message. A review of current customers and demographics for specific vehicles allowed us to creatively and playfully target appropriate demographics using catchy headlines. The campaign has been running successfully and has been showing excellent reach and analytics regarding buyers interest. Billboards, digital advertising, Facebook advertising, and radio were used for this campaign.
Agency: MLB Advertising Client: Tom Hesser Dealerships
United Way of Wyoming Valley
The challenge presented was to create a video that would raise funds for The United Way of Wyoming Valley's annual fundraiser. With a theme of "Poverty to Possibility," the video showcases poverty in the local community and then turns to a more uplifting visual of what these kids can be with the help from our community.
The video was utilized on social media and television in order to target local business owners and employees to donate funds towards the campaign to help local children.
Agency: MLB Advertising Client: United Way of Wyoming Valley
United Way of Wyoming Valley Video
Mariotti Building Products
In a growing abundance of kitchen design stores, Marriotti's challenge was to advertise upscale kitchen designs to the local community. The theme of "Kitchens Without Compromise" was used throughout the campaign - television, digital advertising, and newspaper. The theme was also carried out on items for home shows, and in-store signage. This allowed to target a demographic with additional money to spend on a kitchen remodel or design and stand aside from the competition as the leading high end kitchen design location in the area.
Agency: MLB Advertising Client: Mariotti Building Products